Support the annual holiday specials airing on ABC and Disney+ supporting the Disney Experiences theme park business. Integrating celebrity guests and unique Disney experiences into a robust social media campaign across platforms and across the Walt Disney Company’s social media pages to support broadcast and streaming debuts of Thanksgiving and Christmas Day specials. Working across various Disney business units and with talent teams to produce thumb-stopping digital content to support viewership, which in turn drove revenue at the Disney Experiences unit. Content featured digital exclusive creative, talent participation, and unprecedented access to Disney characters and experiences.