Improve engagement and grow followers for ABC Network main social media accounts by refreshing brand social media strategy and embracing unique content opportunities.

Highlights include:
- High profile campaign for Beyoncé Presents: Making The Gift with extremely short timelines, immense public interest, high levels of campaign secrecy and extensive approvals.
- Social activations surrounding TCA event in Los Angeles. Content focused on introducing fans and viewers to a promotional even most casual viewers are not familiar with by taking them inside the event, showing the team behind the social media accounts and embracing the access to talent the team had on the ground.